A Canadian-born creative strategist and copywriter now based in the UK, making the most of dual citizenship through study and work. I’m currently completing a master’s in Creative Advertising at Edinburgh Napier University, with an academic background in sociology, art history, and entrepreneurship. This has shaped my interest in understanding why people behave the way they do, and using those insights to create thoughtful, relevant work.

This site brings together strategy-led ideas, copy, and creative experiments, offering a glimpse into how I approach thinking, writing, and building ideas.