‘Catch it before it melts’ (2025)

Catch It Before It Melts is a playful OOH and social-first campaign that taps into Gen Z’s fear of missing out and short attention spans. A roaming Twister Mega Bus transforms everyday city moments—like waiting for the bus—into unexpected pop-up experiences. Teased through Instagram, posters, and melting-trail QR codes, each reveal creates urgency and anticipation. Those who share the installation are rewarded with free Twister ice lollies, turning fleeting moments into highly shareable, dopamine-driven encounters that disappear as quickly as they appear.