Intimate Entries is a Canesten campaign that tackles the cultural silence surrounding vaginal health by turning private reflection into a pathway for public normalization. Grounded in exposure-therapy principles, the campaign introduces a physical and app-based diary that encourages daily, low-pressure check-ins, helping intimate health feel routine rather than taboo. By meeting people in their most honest space—the diary—Intimate Entries reduces embarrassment and avoidance while building confidence to seek help early. The campaign expands into social media and live talks, including “Intimate Readings” by public figures and a partnership with TED Talks, transforming private experiences into shared conversations that destigmatize intimate health on a global scale.