In a world where digital access shapes opportunity, millions across the UK are still facing data poverty — excluded from the conversations, services, and connections many of us rely on every day. Gift of the Gab is a campaign created in partnership with giffgaff and the Big Issue Group to help bridge that divide.

The campaign transforms communication into empowerment, rewarding people with mobile access and helping them reconnect with the digital world. By giving vulnerable communities a stronger digital voice, Gift of the Gab aims to reduce isolation, increase opportunity, and prove that something as simple as connection can create meaningful social change.