Not Just Online is a campus-led awareness campaign that confronts the normalization of digital gender violence by revealing its real-world impact. While online abuse is widespread, it is often dismissed as “just part of the internet,” allowing harm to persist through silence and inaction. Using provocative, campus-wide posters, the campaign exposes the roles individuals play—as perpetrators, bystanders, or silencers—challenging audiences to recognize their own complicity. By bringing digital violence into physical spaces, Not Just Online disrupts desensitization, sparks accountability, and transforms passive online observers into active changemakers.